Paul Polak
Author
Series
Language
English
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Description
Based on his twenty-five years of experience, Paul Polak explodes what he calls the "Three Great Poverty Eradication Myths": that we can donate people out of poverty; that national economic growth will end poverty; and that big business, operating as it does now, will end poverty.
Polak shows that programs based on these ideas have utterly failed-in fact, in sub-Saharan Africa, poverty rates have actually gone up. These failed top-down efforts contrast...
2) The business solution to poverty: designing products and services for three billion new customers
Author
Language
English
Formats
Description
The nearly three billion people living on two dollars a day are not just the world's greatest challenge-they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit...
