These days, many libraries are serving more patrons through their websites than they are through the doors of their physical buildings. Lear shows how to get patrons engaged with the programming that we can offer; the importance of attracting niche audiences; and how to use the technology necessary to plan, promote, produce, and evaluate your programs.

Focusing on adult patrons ages 19 through senior citizens, this book explains how libraries can best serve this busy portion of their community's population at different life stages and foster experiences that are "worth the trip" -- whether actual or virtual. Ann Roberts helps librarians make their libraries the go-to places in the community for both information and recreation; enables librarians to accurately analyze the demographics of their communities...